Wednesday, November 29, 2006

Infomercial Products

What you will commonly see are programs that are produced to resemble an existing show? Usually a talk show or cooking show, depending on the product? Without actually acknowledging that it is a commercial. Infomercials usually run repetitively on a basic idea or catchphrase to get your attention. Over the years, there have been various products that have been presented in infomercials.

Sports and fitness machines are some of the most famous products sold through infomercials. You have the option to choose between abdominal exercise machines, exercise gadgets, golf equipment, workout videos, and the like. Health and beauty products are also famous on infomercials.

Hair care and removal, make-up, beauty accessories, skin care, weight loss, fat burners, breast enhancements, libido enhancers? infomercials have covered a lot of ground. Infomercials usually market these products by conducting ambush interviews on bystanders. Background of the product. House wares and cleaning products can also be found on infomercials.

Wednesday, November 22, 2006

Ikona Gear Technology Licensed for First Automotive Application

Ikona Gear International, Inc. (OTCBB: IKGI) announced that its patented gearing system has been licensed for its first automotive application, an electric parking brake actuator.

The new electric parking brake actuator (patent pending) is a plastic assembly that incorporates Ikona's gearing technology, providing a self-locking design which provides the highest single stage of gearing in a stronger, smaller, lighter and more efficient electric parking brake system. The electric parking brake replaces the manual hand brake and offers a range of advantages through its integration into the on-board vehicle network and control systems.

For the car manufacturer the electric parking brake provides more freedom in the vehicle interior and contributes to an attractive interior design. For the driver the electric parking brake offers effortless brake setting by simply pressing a dash-mounted button. The introduction of electric parking brakes is widely seen as the first step toward fully electric braking and brake by wire applications in the automotive industry.

"The Ikona technology is one of the keys to our electric parking brake system, enabling us to make it both compact and lightweight. We hope to continue our collaboration with Ikona as we investigate Ikona technology for use in other geared applications," said Manfred Gingl, Executive Vice-Chairman of Magna International Inc.

Magna Drivetrain AG & Company KG will incorporate Ikona's technology into the electric parking brake actuator pursuant to the terms of a license agreement dated December 15, 2005, between Ikona and Magna Drivetrain's indirect parent, Magna International Inc. This application will be on an exclusive basis, for which Magna Drivetrain has paid Ikona a "designation fee," and is also subject to a per unit royalty.

"Being selected by Magna Drivetrain for our first automotive application is a major milestone for the Ikona technology," commented Ikona CEO and President Laith I. Nosh.

About Ikona Gear International, Inc.

Ikona Gear is a knowledge-based company focused on the design and manufacture of innovative and patented solutions for gearing and power transmission applications. The company currently markets applications for oil and gas field machinery, automotive, telecommunications, and medical devices, identified as high growth sectors in the $100 billion global gearing technology market. The Ikona gear system is better, stronger, more precise and generally superior to standard gearing systems. The company's unique, patented technology is ideally suited for deep ratio, weight and size constrained applications where often it is the only solution. The Ikona gear technology is the only technology that enables internal gear-sets with only one tooth difference, resulting in a much higher meshing of gears, and significantly higher gear ratios -- very important factors, especially in plastic gearing solutions. Ikona trades on the Over the Counter market under the symbol "IKGI" and on the Frankfurt Exchange under the symbol "IG2." For more information on Ikona, please visit

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: This news release contains forward-looking information within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, including statements that include the words "believes," "expects," "anticipate" or similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of the company to differ materially from those expressed or implied by such forward-looking statements. In addition, description of anyone's past success, either financial or strategic, is no guarantee of future success. This news release speaks as of the date first set forth above and the company assumes no responsibility to update the information included herein for events occurring after the date hereof.

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